Cookies

1. WHY DO WE USE COOKIES AND SIMILAR TECHNOLOGIES?

We use cookies and similar tracking technologies to:

  • Ensure that our Service operates correctly and securely.
  • Understand how users interact with our Service and analyze usage patterns.
  • Remember your preferences, settings, and other choices.
  • Improve and personalize your experience.
  • Deliver relevant advertisements and measure the effectiveness of our advertising campaigns.

2. TYPES OF COOKIES AND TRACKING TECHNOLOGIES WE USE

Strictly Necessary Technologies

These technologies are essential for the proper functioning, security, and stability of our Service. They may support core features such as navigation, authentication, account access, and essential system operations.

We may use essential technologies provided by our own systems or third-party service providers to maintain the availability and security of our Service.

Functional Technologies

Functional technologies allow our Service to remember your preferences and choices, such as language settings, login status, and other preferences, where applicable. Disabling these technologies may affect certain features or prevent your preferences from being retained.

Performance and Analytics Technologies

We use analytics technologies to understand how users interact with our Service, monitor performance, identify technical issues, and improve our products and features.

Depending on the platform and configuration, these technologies may include:

  • Firebase Analytics: We may use Firebase Analytics, provided by Google, to collect information about how users interact with our app, including app launches, screen views, feature usage, session information, and other engagement events.
  • PostHog: We may use PostHog to analyze user journeys, product usage, interactions with features, and engagement patterns. Depending on the configuration, this may include event analytics, session recordings, or other product analytics features.
  • Other analytics tools: We may use additional analytics technologies to evaluate the performance, reliability, and usability of our Service.

We use the information collected through these technologies to understand user behaviour, improve the user experience, develop new features, and identify opportunities to improve our Service.

Where required by applicable law, non-essential analytics technologies will be activated only after you provide the necessary consent.

Targeting and Advertising Technologies

We may use advertising and attribution technologies to measure advertising performance, understand how users discover our Service, optimize advertising campaigns, and, where permitted, deliver relevant advertisements.

Depending on the technologies implemented, our advertising partners may include:

  • Meta (Facebook and Instagram): We may use Meta Pixel, Meta SDKs, or related business tools to measure advertising conversions, understand interactions following ad engagement, create or analyze audiences, and optimize advertising campaigns.
  • TikTok: We may use TikTok Pixel, TikTok SDKs, or related advertising tools to measure campaign performance, attribute app installations or other actions to advertisements, analyze advertising conversions, and optimize campaign delivery.
  • AppsFlyer: We may use AppsFlyer to measure advertising attribution, understand the sources of app installations and user engagement, and evaluate the effectiveness of marketing campaigns.
  • Google: We may use Google's advertising and measurement technologies to measure campaign performance, understand user interactions, and support advertising delivery, where applicable.

The specific technologies used may vary depending on the platform, the features available, and our current advertising configuration.

3. THIRD-PARTY COOKIES AND TRACKING TECHNOLOGIES

We and our third-party service providers may use cookies and similar technologies, including software development kits (SDKs), application programming interfaces (APIs), tracking pixels, scripts, and other measurement tools, to collect information automatically when you access or use our Service.

The technologies used depend on whether you access our Service through a website, a mobile application, or another supported platform.

Information Collected

Depending on the technology and its configuration, information collected may include:

  • Device identifiers and advertising identifiers, such as the Google Advertising ID (GAID) or Apple's Identifier for Advertisers (IDFA).
  • IP addresses and approximate location information, such as city or region.
  • Browser type, operating system, device type, and technical information.
  • App launches, page or screen views, session duration, and feature interactions.
  • Advertising impressions, clicks, video views, app installations, and conversion events.
  • Information about how users navigate through and interact with our Service.

Where permitted by applicable law, this information may be associated with an account or other information we hold about a user.

How Our Third-Party Providers Use Information

Our third-party providers may process information collected through their technologies to provide analytics, measure advertising effectiveness, attribute installations and conversions, optimize advertising campaigns, maintain security, and improve their services, subject to their respective terms and privacy policies.

Relevant providers may include:

Managing Your Preferences

You may manage your preferences through our cookie consent banner or other available consent settings. Depending on your device and platform, you may also be able to restrict certain tracking technologies through your browser settings, mobile device privacy settings, or advertising platform preferences.

Disabling personalized advertising does not necessarily mean you will stop seeing advertisements. It may instead reduce the degree to which advertisements are tailored to your interests.

Where consent is required, withdrawing consent will apply to the relevant non-essential tracking technologies in accordance with applicable law. Certain processing necessary for security, service functionality, or other lawful purposes may continue where permitted.